[{"data":1,"prerenderedAt":720},["ShallowReactive",2],{"/en-us/blog/power-of-iteration/":3,"navigation-en-us":36,"banner-en-us":465,"footer-en-us":482,"Valerie Silverthorne":692,"next-steps-en-us":705},{"_path":4,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"seo":8,"content":16,"config":26,"_id":29,"_type":30,"title":31,"_source":32,"_file":33,"_stem":34,"_extension":35},"/en-us/blog/power-of-iteration","blog",false,"",{"title":9,"description":10,"ogTitle":9,"ogDescription":10,"noIndex":6,"ogImage":11,"ogUrl":12,"ogSiteName":13,"ogType":14,"canonicalUrls":12,"schema":15},"How iteration helps build our product and improve our work lives","One of GitLab’s core values, iteration permeates everything we do from UX design to product development. And when it comes to our work lives, iteration is a game changer.","https://res.cloudinary.com/about-gitlab-com/image/upload/v1749681060/Blog/Hero%20Images/iteration.jpg","https://about.gitlab.com/blog/power-of-iteration","https://about.gitlab.com","article","\n                        {\n        \"@context\": \"https://schema.org\",\n        \"@type\": \"Article\",\n        \"headline\": \"How iteration helps build our product and improve our work lives\",\n        \"author\": [{\"@type\":\"Person\",\"name\":\"Valerie Silverthorne\"}],\n        \"datePublished\": \"2020-02-04\",\n      }",{"title":9,"description":10,"authors":17,"heroImage":11,"date":19,"body":20,"category":21,"tags":22},[18],"Valerie Silverthorne","2020-02-04","\n\n*it-er-a-tion*\n\n_/ˌidəˈrāSH(ə)n/_\n\n_noun_\n\n_the repetition of a process or utterance._\n\n_repetition of a mathematical or computational procedure applied to the result of a previous application, typically as a means of obtaining successively closer approximations to the solution of a problem._ – Oxford Dictionary via Lexico\n\nAt GitLab iteration is simply what we do – with everything. CEO [Sid Sijbrandij](/company/team/#sytses) explains that even in the very early stages of GitLab, when the company was in the [Y Combinator](https://www.ycombinator.com) \"incubator,” he knew iteration was the right choice because even though it seems contradictory, you can go faster by breaking things down into smaller pieces. \"There were people, even at the time, who suggested that we should slow down. The response from GitLab has always been, 'No, we'll get the most we can get done. The smaller we split things up, the smaller the steps we take, the faster we can go.'\"\n\nIt’s not surprising that iteration is one of GitLab’s [six core values](https://handbook.gitlab.com/handbook/values/), and you don’t have to look too closely to see how it steers our product development. When we wanted to make our [error tracking feature](/blog/iteration-on-error-tracking/) stronger, we \"scoped” the project down and made small changes more quickly.\n\nOur user experience team took the same approach when [trying to improve usability](/blog/how-ux-research-impacts-product-decisions/), and [when we migrated](/blog/gitlab-journey-from-azure-to-gcp/) from Microsoft’s Azure to the Google Cloud Platform we used iteration to guide our process.\n\nBut perhaps where iteration shines brightest at GitLab is at the individual level where the ability to take small steps frees employees to take risks and be creative. 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We cannot and do not always get things right but we learn and improve really rapidly.”\n\n[Emily Kyle](/company/team/#Emily), manager, Corporate Events and Branding:\n\"It allows me to be a bit bolder and braver in coming up with out of the box solutions and in my decision making. Small steps make change so much easier to achieve.”\n\n[Tina Sturgis](/company/team/#TinaS), manager, Partner and Channel Marketing:\n\"Iteration for me is a game changer at GitLab. Gone are the days of getting everyone's buy-in prior to rolling out messaging. Put it out there and people will iterate on it making it better. If my messaging was off, no worries – iterate on what it is NOT and keep driving to results.\"\n\n[Lorie Whitaker](/company/team/#loriewhitaker), senior UX researcher: \"To a UX researcher iteration means something different to me than other people. The value of iteration should encourage people to change directions when they find answers to their questions. 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